The Worlds Fittest Book

& Other Campaigns

Every now and then you stumble across an exceptional human being… Someone that forces you to rethink the limitations set out by society – Ross Edgley (sports scientist, The Protein Works co-founder and ex GB athlete) is a prime example of this and has become a true legend in the fitness world.

There is a very good chance that you would have seen Ross swimming around the UK recently in his 157 day #GreatBritishSwim breaking multiple World records in the process.  Some of Ross’s other fitness stunts include “Worlds Strongest Marathon”, “Tree-Athlon”, “Everest Rope Climb”  & more. Ross is also the author of Amazon best seller “Worlds Fittest Book”. we’re proud to call Ross a friend,  it’s been an honour working creatively with him on his journey.

‘The Worlds Fittest Book’

Key visual design and social media artwork

It took ten years, travelling 100,000 miles to 100 countries, training for 10,000 hours with Olympians, world-record holders and Yamabushi warrior monks, but The World’s Fittest Book has finally arrived. It was an absolute privilege working with Ross Edgley and LittleBrown publishing (JK Rowlings publishing house) on what has since become an Amazon best seller.

We created a series of key visuals in the lead up to the book launch which helped generate massive interest across social channels and went out to Ross’s 1+ Million followers.

‘The Worlds Strongest Marathon’

Infographic design, key visuals and car wrap

Another world first – ‘The Worlds Strongest Marathon’ a feat that many ‘experts’ and scientists said could not physically be done (Pulling a 1,400kg MINI Countryman around Silverstone race track) for 26 miles!

Ross trained for eight months and up to 16 hours a day for the #WorldsStrongestMarathon. It took him 19 hours, 36 minutes and 43 seconds to complete pulling the car around Silverstone Race Circuit. We worked with Ross in the lead up to the event to help create a series of promotional visuals, infographics and also designed the car wrap for the event. 

The infographic that we created can be seen on Men’s Health, GQ, Red Bull,  Forbes, The Daily Mail, Runners World, The Telegraph, and lot’s more. Teenage Cancer Trust, Children With Cancer, SportsAid and United Through Sport and made over £2000.

‘Freeze Yourself Fit’

Animated banner design

We created an animated banner design for Ross’s ‘Freeze yourself fit’ article, written for the worlds leading snow forecasting website

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