PAS Nutrition are a specialist sports nutrition brand that focus on elite athletes and professional sports. They are the official supplier to the British & Irish Lions, Welsh Rugby Union and a multitude of premier league football teams including Newcastle United and Cardiff City FC.
The company needed a complete design overhaul to coincide with their new website build and development project. Their previous offering wasn’t hitting the mark in terms of showcasing the quality of their products and detail of their knowledge within this sector. We assisted PAS with moving their entire eCommerce offering to Magento and developed bespoke infographics, video and testimonial footage for he brand as well as designing the full User Experience of the site and all related artwork and imagery.
We worked closely with PAS nutrition to develop a signature style across their website, we worked on two primary style variations. The first was a fairly clean offering which can be seen on the website showcasing their protein ranges, the second was a bit more edgy and made use of the brands tertiary orange colour from it’s renewed colour palette. Both of which can be seen below.
Following a brainstorming session with PAS we quickly realised that a lot of their customers had a keen interest in what supplements the PAS athletes were using and why. Rather than creating a single blog post we decided to create the first in a series ambassador ‘supplement stacks’ pages. The page itself was focused around an ambassadors training schedule, supplement choices and goes a bit more in-depth on why they use each supplement. The first athlete in this series for us to focus on was WRU legend Sam Warburton.
Aside of creating the artwork and web pages for the campaign we also shot a green screen video with Sam Warburton and Olympic medallist and PAS co-founder Darren Cambell.
We’ve picked out a few of the key pages from the new PAS website that we feel best showcase the brand and what we have achieved with the redesign.