What we did
Watches of Wales are the UK’s fastest growing pre-owned luxury watch specialist retailer based in Cardiff. We began working with Watches Of Wales in 2014, at that time they had no eCommerce capabilities and were struggling to make their mark in a very competitive and luxury sector. We worked closely with Watches Of Wales becoming an integral part of their team. We provided a 360° solution covering everything from a full rebrand (view it here) right the way through to packaging design, luxury stationary design, SEO and eCommerce website design and development.
As a result Watches Of Wales have seen a 8614% monthly web traffic increase, significant footfall increase in-store, 6958.8% annual turnover increase and huge uplift in social engagement and followers.
A luxury watch dated to someones birthday makes for a fantastic sentimental gift and a great investment. We built a custom module that allows users to input a particular year and the system will show existing stock but also allow a user to sign up for our ‘watch alerts’ app to be notified when another suitable watch becomes available.
The nature of the pre-owned luxury watch market means that stock is typically held in single quantities, due to the high traffic the website receives a solution needed to be built which allows user to add themselves to a list to be notified when another suitable watch becomes available if their chosen watch has sold (or if they are looking for an item of stock that Watches Of Wales does not currently stock).
The preowned luxury watch market is a heavily competitive one, it was extremely important when designing the website to factor in everything from aesthetics, functionality, speed, user experience and SEO optimisation. We wanted to break the mould a little with our website offering, opting for a dark website which we felt worked well with the branding that we had previously created and helped set Watches Of Wales apart from its competitors whilst giving it a sophisticated and luxury look. We built the website on ShopifyPLUS and feel it’s the perfect environment for development but also intuitive enough to ensure that the backend systems and basic updates can be managed easily.
We then integrated V12 retail finance into Watches Of Wales creating a custom on page finance module and a custom back end application to ensure all V12 orders were routed through Shopify.